Bio.

Saskia van Gulick is the founder of Your Second Opinion, a respected media consultancy firm renowned for its strategic and meticulous approach. With 18 years of experience in the global media industry, she has carved a niche as trusted advisor and strategist for businesses of all sizes.

As a dedicated businesswoman, Saskia has cultivated a broad network across 18 countries, leveraging her global connections to deliver unparalleled insights and solutions. Her connections and insights have been invaluable in helping a range of clients refine their go-to-market strategies. From start and scale-ups, small and medium-sized enterprises (SMEs) and large multinational corporations, eg. Pandora, Afterpay, Degiro, G-star, Kayak, Swappie, Efteling, Dr. Smile, PVH (Tommy Hilfiger), Breitling, Zeeman, Just Eat/Takeway, Fatboy, Under Armour etc.

Throughout her career, Saskia has been instrumental in the success of numerous campaigns, ensuring that each client’s media plan is not only innovative but also grounded in practical and effective solutions. But also ensuring that each campaign is tailored to meet the unique needs of her clients.

Her practical and thorough guidance has been key to the success of many marketing initiatives. Her commitment to excellence and her ability to navigate the complexities of different markets have earned her a reputation as a formidable force in the media advisory and consultancy world.

Under her leadership, Your Second Opinion continues to thrive, providing SECOND OPINIONS, detailed media analyses, and comprehensive consultancy services. Her commitment to providing clear, actionable advice helps businesses navigate the complexities of media planning and achieve their marketing goals.

Internationale media expertise & eerlijk advies

Your Second Opinion is based in Amsterdam. On a daily basis I work with an international network of independent media experts across Europe and MENA. All of them are experienced in media strategy, creation, media buying and analysis in Europe.

"During my job as Director at RTL Group, I often was in touch with local and international clients and agencies who needed feedback on their existing plans, commercials or online video before starting a campaign. But they had nowhere to turn to."

Hence the idea for Your Second Opinion was born out of this need. I understand the dilemma you face when creating and implementing an effective online and TV media plan. An (inter)national media campaign is a significant investment and you want the certainty that your media budget will obtain the intended results.

That's why I help you to make the right decision to ensure your investment is secured. My network provides you with multi-platform and multicultural insights to make the best decision for your national and international media plan and ambitions.

Our clients

  • Advertisers with little to no experience in national and international media campaigns.

  • Medium to large companies with a marketing department but who still want the assurance of an experienced independent expert.

  • Digital and creative agencies looking to offer (international) media buying to their clients alongside creation but lack the necessary experience and expertise.

  • Advertisers with no experience in creating a TV or online video, estimating the costs thereof, and determining the right message.
 
  • Start-ups and scale-ups
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