Your Second Opinion

Your Second Opinion

In Media

Transparent. Independent. Effective.

Together with brands and agencies, we build growth, visibility and meaningful results. With clear choices, well-founded plans and a sharp focus on what truly works.

Your Second Opinion in Media – where expertise, trust and transparency come together.

Your Second Opinion

In Media

Strategic. Independent. Effective. 

Together with brands and agencies, we build growth, visibility and meaningful results.  With clear choices, well-founded plans and a sharp focus on what truly works.

Your Second Opinion in Media – where expertise, trust and transparency come together.

Strong brands don't grow by chance - they grow through vision, insight and the right partners.

2025

Your Second Opinion helps businesses – from ambitious scale-ups to global players – strengthen their position with focused media strategies and practical execution. What started as a second opinion on existing plans has evolved into a strategic role in international launches, commercial projects and high-level media consultancy.

Our mission: to help brands move forward through independent advice, effective strategies and hands-on guidance that goes beyond surface-level checks. We think along with you, challenge assumptions and make sure every investment proves its worth.

2000

Year of Establishment

Over 19 years of experience in the media and entertainment industry.

20

Countries

Active across Europe, MENA, South Africa and the United States

10

Years of Experience

Your Second Opinion helps businesses launch and grow successfully, both locally and internationally.  With smart, scalable media campaigns that deliver genuine results.

70 +

Projects

Your Second Opinion refines go-to-market strategies with intelligent, strategic solutions that enable faster and more effective market entry.

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Slots are available

WHAT WE DO

Our services

We combine strategy, execution and insight with one clear goal: results.

01

Campaign Management

From idea to execution - we manage campaigns nationally and internationally, with attention to efficiency, timing and tangible outcomes.

02

Media Analysis & Second Opinion 

We identify opportunities and areas for improvement, reduce costs and enhance the effectiveness of media investments – clearly, independently and objectively.

03

Digital Media & Marketing Strategy

We design strategies that deliver: creative, measurable and actionable.  Always tailored to your objectives and your organisation.

04

Sales Projects & Partnerships

We guide commercial processes from strategy to deal – transparent, purposeful and focused on long-term growth, both locally and globally.

05

Media Consultancy

Whether it's a review / second opinion or long-term support, we'll help your team become stronger. We provide clarity, structure, and results – in strategy, partnerships, and negotiations. Always with your best interests at heart.

WHO WE ARE

Who we are

Your Second Opinion gives brands – from innovative challengers to established market leaders – a fresh, independent perspective on media. What began as an initiative to bring transparency to media pricing and strategy has grown into a consultancy that helps brands achieve real growth – locally and internationally.

The name Your Second Opinion was born out of a clear need:  companies wanted to know whether their plans made sense, whether their investments paid off, and whether they were getting fair value. We provided that honest, independent advice – clear, direct and trustworthy.

Today, clients involve us much earlier in the process. Not because they have to, but because they know what we bring: insight, direction and confidence.

Founded in 2024, built on more than 19 years of international experience. With an independent network spanning 25 countries and over 100 successful projects, we know what works – and what doesn’t.

Our role: the critical sparring partner who thinks along, challenges assumptions and helps build. Not just when the plan is already on the table, but especially when it’s still taking shape.

Saskia van Gulick

Founder of Your Second Opinion

WHY CHOOSE US

Our strengths

Global strategies, local impact

We understand the global landscape and the local nuances. With experience across 25 markets, we craft strategies that resonate culturally and perform globally.

International expertise

Your success, our track record

We help brands grow, reduce costs and strengthen their campaigns – with measurable outcomes and long-term value.

Proven results

Navigating the landscape

From TV to TikTok, from print to programmatic: we know what works and help you navigate the complexity of today’s media world.

Deep media knowledge

Flexible, adaptive and expert driven

No formats. No hidden agendas. Just honest advice, short lines and solutions that adapt to your challenge – not the other way around.

Independent & flexible

WHO ARE OUR CLIENTS

Our clients are as diverse as their ambitions. What they share is the desire to get more out of their media – and a partnership built on trust and clarity.

They're looking to stretch their media further – with impact that lasts – and rely on a partner who thinks along with them and delivers. Whether it's testing, optimisation, international expansion, or strategies that truly work: we provide independent advice, concrete insights, and immediate results.

Industries we work in

We work for brands and organisations that want to get more out of their media budget.

Mid-sized to large companies seeking strategic media expertise 

Creative and digital agencies without in-house media specialists 

Advertisers with national or international growth ambitions 

Global brands such as Pandora, Uber, Rituals, Dr. Smile, Aruba Tourism, Fatboy and Van Mossel

Start-ups and scale-ups with global ambitions

Trusted by

WHAT OUR CLIENTS SAY

Nikki Constantine

Global Marketing Director, Afterpay

"Her strategic insights and innovative approach have been crucial to our marketing strategy and business success."

Pauline Barendregt

Chief Creative Officer, Fatboy

“Without the guidance of Your Second Opinion, we would have paid considerably more for less results.”

Jan Altersten

CEO, Riverty

"A valuable sparring partner who translates strategies into concrete action. Highly recommended."

Parastoo Hosseini

Growth Lead, Dr. Smile

"Our international launch went smoothly thanks to their sharp guidance and in-depth expertise."

YOU MIGHT ASK US

Frequently Asked Questions

What exactly does Your Second Opinion do? 

We help brands grow through independent media advice, international strategy and hands-on support for campaigns and sales processes. From launch to negotiation – we provide clarity, structure and tangible results.

Who is your service designed for?

For organisations that view media as a driver of growth. From international brands to fast-scaling businesses and agencies without media expertise – we strengthen any team aiming for progress.

Do you support international launches? 

Yes. We assist brands entering new markets – from strategic planning to execution.  Thanks to our network across 25 countries, we know where opportunities lie and how to make an impact.

Can you help with negotiations and sales projects? 

Absolutely. We guide commercial projects from strategy to deal – independent, transparent and focused on value creation.

Do you still provide second opinions? 

Definitely. We analyse existing plans, identify improvements and advise on smarter media investments – without bias, with results.

At what stage can you get involved? 

We can step in from day one or later in the process. As a sounding board, challenger or strategic partner – depending on what’s needed.

Do you work with internal teams or agencies? 

Frequently. We enhance existing teams with expertise, extra capacity or an independent perspective. Not as a replacement, but as reinforcement – so everyone performs better.

How quickly can you act? 

Quickly. We’re agile, experienced and used to tight deadlines. No red tape, just immediate value.

Is there anything else you'd like to know?