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Media guidance
To make your media plan a success, we will guide you through concrete steps from the initial concept to the final execution. Our approach is discreet, honest, and focused on thorough evaluation and applicable guidance.
Detailed Media Analysis & 'SECOND OPINION'
First, I examine the key elements in your media briefing. From identifying challenges and points of attention to steering effective solutions.
The media plan is carefully dissected and tested on various factors that are crucial for the success of your TV or online campaign.
Advice on content creation
The most common questions I received from my clients were:
“Do you like my commercial?”
“What do you think of my commercial?”
“Is the message coming across?”
This is just one aspect of the entire process. As a client, you are often unaware of the costs involved in creating a commercial. These often exceed the initial budget due to several factors (using real actors, filming abroad, etc.). As a result, the creation of an online video or commercial takes up more budget, making an effective media campaign harder to achieve with a low(er) media budget.
Additionally, regulations vary in each country, which is very important in creation. For instance, certain promotions or actions can be mentioned in a commercial in Spain but not in Germany.
Media consultancy & guidance
In addition to providing a 'second opinion,' I also offer in-house consultancy and guidance. In addition to providing a 'second opinion,' I also offer in-house consultancy and guidance.
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